Sunday, August 12, 2007

Krispy Kreme



Krispy Kreme that originated in North Carolina, USA in 1937 arrived in Korea in Dec. 2004, where it chose to opened its first branch in Asia. Since then, its sweetness can be smelled in lots of commercial areas in Seoul. I'm not a fan of the doughnut, though. It is too much sugary.

11 comments:

leo said...

my first krispy kreme donut was at harrods, london. didnt buy it. a friend advised us to cue for freebie. i was shy at first and almost back out from the line but the waiter saw me and asked me to flash her my sweetest smile which i did and she gave me one for free ^_^ and yes it was very sweet!!

Anonymous said...

What's your impression of Krispy Kreme in Korea as a business? Do they strike you as busy and profitable? Are they operating primarily to draw customers into Lotte's department stores rather than as a profit center on their own? Or has business declined since they first opened?

travelphilippines said...

hayyy i love krispy kreme. its my new dunkin donuts.

Fénix (Bostonscapes DP) said...

Oh, boy, you have them there too? Awful things... Is $tarbuck$ there as well?

• Eliane • said...

I had one today. And a litter of water just right after. It is very sweet. Way too sweet.

Fabrizio - ikol22 said...

I agree. Me too I don't like so much doughnut and every cake with too sugar. We don't have this brand. ---

Yes, I enjoyed my trip in China like Thailand, Indonesia and Singapore. In one word I ever loved Asia's countries. Culture, food, tradition... Everything there fascinates me.

Sunkyoung said...

Leo - I guess your smile was much sweeter than the doughnut.;)

Anonymous - I've not really tracked their business profits but I think they have doing well. It is true, as you pointed out, this American company has partnership with Lotte aiming at taking advantage of Lotte's wide distribution channels. It is undeniable that, without Lotte, it wouldn't have been that successful though Krispy Kreme does have some stores in locations not related to Lotte. Now we've got 22 stores, mostly in Seoul and around, so it can't seem to be declined, I think.

TP - Right, lots of people here also moved from DD to KK.

Fénix - It's not a pleasant thing but I have admit Seoul is one of the cities where the US commercial brands have prevailed. Previously mentioned, we have 22 KK stores and, for Starbucks, we have 146 stars in Seoul and 213 in total all over the country. Most recently we've got Cold Stone Creamery.

Eliane - Thank you for visiting my blog. You're right. I couldn't have another one at all and I didn't feel like having anything for a while.

Fabrizio - It's rather fortunate you don't have Krispy Kreme's red light in Torino.

Emily Lin said...

Oh gosh I love doughnut!! I was once dislike the sugary taste of it but after few times eating it at Dunkin Donuts, I totally changed! I am addicted to it now. But I'm glad I can still live without it. Well, ONLY IF I didn't pass by the outlet. :P

Too much sugar intake now and I've gained some weight. Oh god.

Emily Lin said...

And BTW, I wish Krispy Creme would open their next Asian outlet in Malaysia! Come Sunkyoung, help me to pray! :P *praying hard*

Blue Wave 707 said...

One of my favorite breakfast foods when I am in Los Angeles! 2 (or 3) Crullers and a coffee. Mmm!

If you have coffee with the donuts, it cuts down on the sweetness.

Sunkyoung said...

Emily - I bet you too will have KK soon.

BW - Oh, I didn't know that coffee has that effect on donuts. I don't like donuts nor coffee, but when I'm in mood, I'll try both together.